Chris Pennyhttps://chrispenny.me/Chris Penny writes about building and running revenue engines for lawn and landscape companies — and about the life around the work.Fri, 06 Nov 2026 06:57:42 +0000Prove you're alignedhttps://chrispenny.me/writing/prove-youre-aligned/https://chrispenny.me/writing/prove-youre-aligned/Mon, 02 Nov 2026 17:10:00 +0000A buyer who checks doesn't need a clever story. They need a true one, with the evidence next to it.Working in the depth, or hiding in ithttps://chrispenny.me/writing/working-in-the-depth-or-hiding-in-it/https://chrispenny.me/writing/working-in-the-depth-or-hiding-in-it/Tue, 20 Oct 2026 08:28:00 +0000Complexity is real. It just shouldn't be somewhere to hide.Before you cut your price, find out what actually brokehttps://chrispenny.me/writing/before-you-cut-your-price/https://chrispenny.me/writing/before-you-cut-your-price/Tue, 20 Oct 2026 05:10:00 +0000Both feel like action, and both are expensive guesses. Each one assumes it already knows what broke.The history AI can't give youhttps://chrispenny.me/writing/the-history-ai-cant-give-you/https://chrispenny.me/writing/the-history-ai-cant-give-you/Sun, 18 Oct 2026 11:25:00 +0000AI makes the guessing more articulate. History is what makes it unnecessary.AI doesn't come with experiencehttps://chrispenny.me/writing/ai-doesnt-come-with-experience/https://chrispenny.me/writing/ai-doesnt-come-with-experience/Sun, 18 Oct 2026 11:12:00 +0000AI is a great tool to have in the room. It just isn't the one who's done this before.Trying hard doesn't counthttps://chrispenny.me/writing/trying-hard-doesnt-count/https://chrispenny.me/writing/trying-hard-doesnt-count/Wed, 14 Oct 2026 06:52:00 +0000You pay a kitchen installer to get the kitchen installed. Trying hard is assumed. It isn't the product.On Our Endhttps://chrispenny.me/writing/on-our-end/https://chrispenny.me/writing/on-our-end/Sun, 20 Sep 2026 00:00:00 +0000I learned to job cost my own lawn business and found out I'd been wrong about it the whole time. Then I spent ten years learning the same lesson again, on other people's businesses.What if you didn't have to choose?https://chrispenny.me/writing/what-if-you-didnt-have-to-choose/https://chrispenny.me/writing/what-if-you-didnt-have-to-choose/Tue, 28 Jul 2026 00:00:00 +0000What if you didn't have to choose?When someone leaveshttps://chrispenny.me/writing/when-someone-leaves/https://chrispenny.me/writing/when-someone-leaves/Thu, 23 Jul 2026 00:00:00 +0000When someone leavesThe question you don't askhttps://chrispenny.me/writing/the-question-you-dont-ask/https://chrispenny.me/writing/the-question-you-dont-ask/Thu, 25 Jun 2026 00:00:00 +0000The question you don't askThe growth you were bracing forhttps://chrispenny.me/writing/the-growth-you-were-bracing-for/https://chrispenny.me/writing/the-growth-you-were-bracing-for/Mon, 15 Jun 2026 00:00:00 +0000The growth you were bracing forSongkran, Thong Sala, Koh Phangan, 2026https://chrispenny.me/videos/songkran-thong-sala-koh-phangan-2026/https://chrispenny.me/videos/songkran-thong-sala-koh-phangan-2026/Mon, 13 Apr 2026 00:00:00 +0000Songkran, Thong Sala, Koh Phangan, 2026Small moments, big seasonshttps://chrispenny.me/writing/small-moments-big-seasons/https://chrispenny.me/writing/small-moments-big-seasons/Thu, 01 Jan 2026 00:00:00 +0000Small moments, big seasonsRainy day on the islandhttps://chrispenny.me/videos/rainy-day-on-the-island/https://chrispenny.me/videos/rainy-day-on-the-island/Sat, 13 Dec 2025 00:00:00 +0000Rainy day on the islandThe counterintuitive hiring strategy dominant companies are usinghttps://chrispenny.me/writing/the-counterintuitive-hiring-strategy/https://chrispenny.me/writing/the-counterintuitive-hiring-strategy/Thu, 03 Jul 2025 00:00:00 +0000The counterintuitive hiring strategy dominant companies are usingSongkran in Patong 2025https://chrispenny.me/videos/songkran-in-patong-2025/https://chrispenny.me/videos/songkran-in-patong-2025/Tue, 15 Apr 2025 00:00:00 +0000Songkran in Patong 2025Railay, Thailandhttps://chrispenny.me/videos/railay-thailand/https://chrispenny.me/videos/railay-thailand/Sat, 12 Apr 2025 00:00:00 +0000Railay, ThailandNai Harn Viewpoint Hikehttps://chrispenny.me/videos/nai-harn-viewpoint-hike/https://chrispenny.me/videos/nai-harn-viewpoint-hike/Sun, 30 Mar 2025 00:00:00 +0000Nai Harn Viewpoint HikeSeptember 7, 2024https://chrispenny.me/videos/september-7-2024/https://chrispenny.me/videos/september-7-2024/Sat, 07 Sep 2024 00:00:00 +0000September 7, 2024Utopia is the search for it.https://chrispenny.me/videos/utopia-is-the-search-for-it/https://chrispenny.me/videos/utopia-is-the-search-for-it/Wed, 04 Sep 2024 00:00:00 +0000Utopia is the search for it.