I build and run revenue engines for lawn and landscape companies. This is where I think out loud about that, and about the life around it. The company is Lucrative Landscaping, and so is the book I wrote about the work.
For years my stuff was scattered — some under a brand, some under my own name, never clear which. This is the fix. Everything starts here now: the writing, the video, the half-formed ideas. The other channels are where it travels. This is where it comes from.
If something here is useful to you, tell me. That’s the whole point of it.
Writing
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Prove you're aligned
A buyer who checks doesn't need a clever story. They need a true one, with the evidence next to it.
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Working in the depth, or hiding in it
Complexity is real. It just shouldn't be somewhere to hide.
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Before you cut your price, find out what actually broke
Both feel like action, and both are expensive guesses. Each one assumes it already knows what broke.
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The history AI can't give you
AI makes the guessing more articulate. History is what makes it unnecessary.
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AI doesn't come with experience
AI is a great tool to have in the room. It just isn't the one who's done this before.
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Trying hard doesn't count
You pay a kitchen installer to get the kitchen installed. Trying hard is assumed. It isn't the product.
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On Our End
I learned to job cost my own lawn business and found out I'd been wrong about it the whole time. Then I spent ten years learning the same lesson again, on other people's businesses.
- What if you didn't have to choose?