Writing
2026
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Prove you're aligned
A buyer who checks doesn't need a clever story. They need a true one, with the evidence next to it.
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Working in the depth, or hiding in it
Complexity is real. It just shouldn't be somewhere to hide.
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Before you cut your price, find out what actually broke
Both feel like action, and both are expensive guesses. Each one assumes it already knows what broke.
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The history AI can't give you
AI makes the guessing more articulate. History is what makes it unnecessary.
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AI doesn't come with experience
AI is a great tool to have in the room. It just isn't the one who's done this before.
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Trying hard doesn't count
You pay a kitchen installer to get the kitchen installed. Trying hard is assumed. It isn't the product.
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On Our End
I learned to job cost my own lawn business and found out I'd been wrong about it the whole time. Then I spent ten years learning the same lesson again, on other people's businesses.
- What if you didn't have to choose?
- When someone leaves
- The question you don't ask
- The growth you were bracing for
- Small moments, big seasons
2024
2023
- It's easy!
- THIS is why we use a people-first approach
- Why less reporting is more!
- Pricing - optimized for haters.
- Ready for a Breakthrough? This was big for me...
- The 'Choose Your Hard' Challenge
- Don’t wait…
- But the more I apply this to my life…
- Our thoughts create our reality.
- When is it time to turn on the lights?
- Start with you.
- Uncommon Success
- Steer Your Growth: No More Wingin' It
- I've been hitting the gym without keeping a record of my workouts...
- It's like pruning in the dark…
- Low-hanging fruit strategy is a myth
- WHAT WOULD YOUR FUTURE SELF THINK?🌟
- More SEO traffic to disappear
- 🧩THE MISSING PIECE IN MODERN MARKETING❔
- 🧩Real-Life Business Cheat Codes🔥
- Pulling Back the Curtain On “Marketing”
- The Exhaustion of Fence Sitting
- This wasn't my plan..
- Leaving Room
2022
2019
2017
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Vegas Round 1 & The Golden State
Vegas round one, and on into California.
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Get Your Kicks On Route 66 & Press Fast Forward
Getting our kicks on Route 66, then pressing fast forward.
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Chicken & Drive Your Own Rollercoaster
Chicken, and driving your own rollercoaster.
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The Cowboy State Feat. Driving Lessons
Wyoming, and some driving lessons neither of us asked for.
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State Side
First stop in Detroit was a Tim Hortons. Obviously.
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What It’s Like Having A Fully Automatic Gun Waved In Your Face - Crossing The Border
A fully automatic gun waved in our faces, and a second attempt at the border.
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Prepping to Leave
The last days before leaving, and what we thought we needed.
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November Test Run
A trial run before three months in a Ford Focus.
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Can't believe we're leaving the day after tomorrow (Video)
A video, two days before ninety days on the road.
2016
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Chris' New Business - Special Note For Local Lawns Clients
Telling my lawn care clients what I was going to do next.