The 'Choose Your Hard' Challenge
In the last two years, I’ve gotten in the best shape of my life.
To say it was easy is an understatement.
My girlfriend Krista (who I credit with getting me into a habit of going to the gym and eating better) has a saying she often refers to: “Choose your hard.”
It can be hard watching the weight creep up and struggle to do the most fundamental tasks or not have enough energy to go after what you want…
But it’s also hard to go to the gym, eat right, and throw yourself through every mental hurdle that pops up.
The difference? One has a much better outcome and MUCH better spillover effect into all aspects of our lives.
And I think a similar principle can be applied to business…
I’ve had a lot of clients who just can’t get themselves to put in a bit of time and effort - whether that be sending the info or photos I need for there new landing page or even replying to an email. (And to be fair, it’s not a lot of work, we do most of it for them and we can do without… it just won’t be as good.)
But then I imagine this likely happening in every part of their business.
Then, the work piles up… and it doesn’t go away.
It adds to their stress.
Employees notice.
The company isn’t in a good place.
Clients begin to complain about problems with the work being done… you get the picture.
And often times, it’s because we don’t want to do the “hard” thing that takes maybe 5 minutes. We’ve built it up in our minds, which then builds up even more work in our realities.
So, what hard thing have you been putting off?
I challenge you to get it done today. Use this as the push you need. Change this track record now so that you can create that upward spiral going forward.