Don’t wait…
When I had my lawn care business, the winter was always a much-needed reprieve.
What I soon discovered, though, was if I took the whole season “off” from work, the spring was chaotic and overwhelming - to say the least.
It was like being thrown into the lion’s den.
Then, to keep revenues up, I did snow for a few winters… wasn’t for me.
But when I started working ON the business during the colder months, things got better.
I learned how to use Google Ads. I dialed in our marketing. I was even able to get us so many qualified leads I started selling them to my competitors.
“Okay, great, thanks, Chris; what are you getting at?”
Well, I often encounter guys who wait until the spring rush to get ahead. Then, they get too busy and wonder why they didn’t get as far as they wanted.
On top of this, I have guys coming in toward the end of winter when we’re fully booked, and they’re panicked that the season is about to start.
My biggest recommendation is always to use the winter months when there is potential downtime to plan and set up systems that will propel your business forward.
This means not waiting until next spring to get your ads and marketing set up.
And now’s the best time to get that started.