Uncommon Success
Beyond Ordinary: Uncommon Success
Set Bold Goals and Win Big in Landscaping
It’s hard to show water to a fish - just as it’s hard to show possibilities to an average landscaper.
As we all know, the vast majority of landscaping businesses aren’t super business savvy - due to the low barrier to entry.
This means very few are striving to be the best in their territories or are bent on becoming their local household brands.
You’re in here reading this email, so I’m “preaching to the choir,” and you know what’s up.
You are the 1% of this industry.
But in case you’ve not come across this idea, here it is…
(Credits: Tim Ferris)
“99% of people in the world are convinced they are incapable of achieving great things, so they aim for the mediocre. The level of competition is thus fiercest for realistic goals, paradoxically making them the most time- and energy-consuming.
If you are insecure, guess what? The rest of the world is, too.
Do not overestimate the competition and underestimate yourself.
You are better than you think.
Unreasonable and unrealistic goals are easier to achieve for yet another reason.
Having an unusually large goal is an adrenaline infusion that provides the endurance to overcome the inevitable trials and tribulations that go along with any goal. Realistic goals, goals restricted to the average ambition level, are uninspiring and will only fuel you through the first or second problem, at which point you throw in the towel.
If the potential payoff is mediocre or average, so is your effort.
The fishing is best where the fewest go, and the collective insecurity of the world makes it easy for people to hit home runs while everyone else is aiming for base hits.”
The moral of the story?
Don’t be scared to try to reach “unreachable” heights. There’s actually less competition for those bigger goals, and this can actually push us to go above and beyond the “average.”
So… What are your big goals?