Low-hanging fruit strategy is a myth
Every day dozens of ideal clients pass our businesses by.
Inevitably, this is GOING to happen.
Unless we’re getting 100% impression shares on the keywords that have the highest chances of becoming buyers, people are going to slip through our net (This is a major problem with a wide targeting approach).
Here’s the thing: The low-hanging fruit strategy is a myth.
Low hanging is too random and rotten.
It’s far cheaper just to pick all the best fruit
So, here’s how to check if we’re doing that:
Do we have giant numbers of website traffic, but only a tiny percentage of them ever give us the time of day? Like less than 1 in 10ish?
Most of us are going to be more like 1 in 500 - if that - Go check!
If that’s the case, we’re casting a wide net when we could be much more targeted and effective.
The data doesn’t lie… And most of the time, it’s better to only go for the best fruit than try to work with the rotten ones that don’t align with our business and eat up our (or our admin’s) time.