🧩THE MISSING PIECE IN MODERN MARKETING❔
When I owned my own lawn care biz, at first… I didn’t quite know what I “needed” in terms of marketing.
At first, I was all about blogs. I thought this is what everyone says we need, so I hired someone on Upwork. Great writer. Delivered on time. Easy, right?
Not exactly…
Sure, this may have contributed to better credibility. Yeah, regular blogs showed we were still in business. And yup, it probably helped our SEO.
But - keep in mind - this was back in the early 2000s.
We didn’t have AI like we do now.
We didn’t have the incredible ability to track and extract data like we do now.
As I grew my business, Google Ads were just hitting the scene and becoming more popular and more usable. But not everyone was using them.
This means that there was HUGE opportunity, so I started learning all about them and running my own.
Quickly, I was able to see the ROI. This was even before we have access to the data we do now (which, btw, tracks all the way down to which ads are performing and which ones aren’t - or if the lead even came from an ad).
The point is the ROI proved to be much more obvious, trackable, and direct.
With blogs, I had no real clue what was going on. I knew we were putting out blogs, but were they actually bringing in business?
Now, don’t get me wrong - This doesn’t mean blogs don’t have their place.
But I decided that if I wanted a predictable way to grow, I wanted a machine where I could easily put $1 dollars in and get $10 dollars back.
This meant: Ads. Tracking. Data.
Yeah, it sounds boring. But if you’re looking at your marketing agency and wondering what all the numbers mean and getting no solid answer back, well… The truth is most agencies aren’t tracking this stuff properly.
This isn’t inherently bad. But it’s not exactly great either.
The missing piece is DATA analysis - which we have immense access to today! Technology is far more advanced than many of us might think.
The data is a start, but having someone, or learning to analyze it yourself puts two and two together.
It tells us where we’re getting results and where we should put our money to grow it.
If we truly are investing in our businesses, the data won’t lie.
It will tell us what’s a good investment and what’s not.
The data EMPOWERS us to make GOOD decisions that help us achieve our goals.
If we want to get ahead, we need to make sure we’re collecting that data (and analysing it properly to take action with confidence).
If we’re investing in marketing, we need to check this stuff - or have someone check it out for us.
Are you making a good investment?