This wasn't my plan..
I didn’t set out to create something to sell to other businesses. I was just trying to solve my company’s problems.
The Lucrative Landscaping marketing system is something I put together for myself over many years. It came to be through a painful amount of trial and error.
You see, my mental health wasn’t great.
I was struggling with depression and needed purpose. I wish I knew then what I know now.
Running Local Lawns many years ago, I knew I needed a marketing system that:
- Was easy to track
- Easy to maintain
- And brings in ideal buyers within allowable costs
And I set out to create it.
I couldn’t risk getting behind the times.
I knew Google was starting to take over, and I got lucky.
In a lot of ways, I was in the right place at the right time to learn how to run ads at the start of it all…
…before the cost to learn was as prohibitive as it is now.
Since then, though, I realized the power of this system.
I realized I could do more good helping others implement it over running my tiny company.
And in my situation at the time, my mental health wasn’t getting any better.
I was at one of the lowest points in my life (I was contemplating suicide at the time), so I knew I had to make some kind of a change, or else I might do something about those terrible thoughts.
So I sold my company.
I don’t think it’s the right move for everyone. And I have to point out things got worse before they got better.
My relationship of a few years ended.
I sunk even lower. I lacked purpose.
This was my lowest point—the bottom of the barrel. I’m a solution-oriented person. Suicide offered a solution.
And yes, I know this stuff isn’t all sunshine and daisies to talk about, but it needs to be talked about because I know others have probably felt similar. (And I really believe my purpose now is to help even just that ONE person out there.)
I finally told my parents I wanted to kill myself, which is when I got help. I went to a doctor, saw a therapist. Moved into a new apartment. Talked with friends about it. Did cold showers. Practiced gratitude. And started messing again with the system I had created, putting feelers out there to see if I could replicate what I did with my company - in others (and not just replicate, but do it MUCH better now that it had all my attention.)
And things started to get better. I started to feel better.
I won’t pretend it was a linear journey - it wasn’t. Things were up and down for a while. I still struggle sometimes, but not like then. They DID eventually get better. Much better.
Now, when life gets tough, I try to remind myself that those tough times are temporary. There will be BETTER down the road if I keep going. Without the downsides, we don’t get the upsides, and the downsides make those upsides that much sweeter. I created this group hoping to build a community that helps one another, and I’m so appreciative of all the guys that do that, that step in when someone has a question or offer kind words when another is struggling. These small things can sometimes matter so much to someone else.
So, THANK YOU for being here.
Let’s kick it out of the park this spring and summer, gang!
(And if you are struggling, reach out for help. We’re here for you. Your family is there for you. If there’s one thing I learned, community and connection matter more than we’d like to admit!)