When is it time to turn on the lights?
When you’ve been operating in darkness for long enough, it can be really scary to turn on the lights.
We get used to the darkness and develop our routines around it - without the scrutiny of sight.
Basically: Out of sight, out of mind.
This is why turning on the lights can be downright terrifying!
I know I’ve been through it. I had to push myself with everything I had to finally turn on the lights and take a good look at how I was doing marketing for my clients.
And were there little piles and messes? Of course.
The worst part? I was aware of them, but without hard evidence for me to directly acknowledge, I could always turn a blind eye.
Easy to do, right?
But again, the data never lies. The numbers always show the truth.
Oftentimes, these tiny bugs in the system hide in the darkness but are so easy to squash with the lights on.
I think this is maybe why some guys are so scared to do their numbers properly. If they aren’t where we want, it can be like finding the boogieman in our own closet. Yeah, scary.
But I encourage you to pull off the band-aid and flick on the lights.